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Behavior Belonging Leadership Psychological Safety Self awareness

What do leadership and a caramel macchiato have in common?

I remember vividly one of my university lectures on consumer behavior. I studied economics, specialized in management and marketing, and loved the lessons on behavior. 

I was already interested in culture (I took an elective on Japanese culture and what we could learn from Western societies), psychology (I excelled at organizational psychology), and consumer behavior (which is crucial for business success).… Read the rest